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Sandler Training | Chicago & Northbrook, IL

Cold Call

I tell my clients at our Thursday morning prospecting sessions that I don’t like making cold calls but the reality is…they work IF you do them correctly. Whether you struggle with the idea of picking up the phone without feeling like a pest or you have no problem calling people but your technique is old school, find a place where you can develop your skills in this area and it will pay!

By investing a little time to do the research, you can increase the temperature of your prospecting calls…and increase your chances of closing sales.

One of the biggest challenges in the sales world is properly executing a cold call. Cold calls can be awkward, nerve-wracking, and even detrimental if not initiated correctly. However, cold calling isn’t a complex obstacle to tackle. In fact, the skills are quite simple, and it’s a necessary skill that every top seller must master. Below is a four-step guide to follow when cold calling to increase your efficiency and effectiveness.

Let's admit it. No salesperson likes making cold calls. Prospecting is perhaps the most stressful and anxiety ridden aspect to sales. 

There are a lot of good reasons to pick up the phone and reach out to new prospective customers. When it comes to finding new business opportunities, the phone offers a high level of efficiency, is relatively inexpensive, and is a great way to gather valuable information that can help us find business.