Skip to main content
Sandler Training | Chicago & Northbrook, IL

Consultative Selling

We are officially in ‘call after the holidays’ mode! I imagine a secret email or memo that goes out to all the prospects that you may call on and they don't tell you about this memo because it's top secret. It basically says:

“Hey, now until January 2nd, you can use ‘call me after the holidays’ as your blow-off to salespeople” I have a pretty good indication based on my spies that this secret memo does exist somewhere.


You should never ask a question, make a statement, or behave in any way unless it is in your best selling interest.

Prospects have specific criteria with which they make a buying decision. They buy products or services to fill a real or perceived need. They have an idea of how much money they are willing and able to invest.

Tim, a new sales hire, was having trouble setting appointments. Miguel, his sales manager, wanted to know why.

As a manager in sales you are ultimately responsible for sales. What did we sell today or this month or this quarter or this year? That’s the ultimate scorecard. But if we're going to be effective at managing salespeople, we can't just be looking at results.

There's a rap that sales people get that they sell just to make the commission. They sell just to hit their numbers, which is stereotypical. Some sales people do this, but the vast majority don't. They're out there for the right reasons. I want to share with you the two main principles of “The Ethical Selling Model” and you can determine if these apply to you.

Negativity breeds negativity and 'No Complaining' is one of the mindsets that I want to encourage you to think about.

When I speak with managers about personal development, I'm like a broken record. You've heard me say it a hundred times:

When you get a new account or are trying to land some business from a competitor, is the prospects focus just on the price? When it comes to the budget step, it's also about things like time and resources. In this post, I want you to have a little bit more of a structure in the budget step, have a better roadmap to get through this process and help you feel a little bit more effective and confident getting past the dollars and cents.

If you would like to sign up for our weekly video tips, click here.

One of the key aspects of the sales process is pain discovery. Today I want you to know a little bit more about what true pain looks like, so that you have a better feel for when you're there and a better understanding of what it's going to accomplish in the process. Most people spend time on problem identification but it's the intellectual stuff, it's the surface issues, and they don't get below the surface as to what the real issues are. One of our rules is "pain is personal and emotional".

You've probably felt like the prospects, quite often, are controlling the sales process. If you've been in sales for any longer than five minutes that's happened to you, because it's happened to everybody in sales. The purpose of this blog post is to help you know a little bit more about what might be happening in the sales process, so you have a better feel for how to counteract it, and a better understanding of when it's happening to you.