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Sandler Training | Chicago & Northbrook, IL

Are you cultivating penguin relationships in 2020?

Cultivating lifetime relationships?

You've probably heard that penguins mate for life. If you Google it, it's mostly true….but let's just pretend it's always true for this blog today.

I don't know where you're at, but where I'm at in the evolution of my life is that I'm only looking for lifetime relationships. I'm only looking for ‘penguin’ relationships. I don't have any interest, in my personal or professional life, to get into short-term relationships. Relationships which are transactional.

I've been a big believer in the concept (you may have seen an article about it) of client vs customer. Customers are transactional. Clients are relationship-based. Even if in your business, customer is the common term, I'd suggest you start word-tracking to yourself the word client.

With the penguin relationships, is this something that interests you? Does it fit for you?

In my world, it does. There are a lot of people in my business (the sales, consulting, and training business) who are interested in short-term fixes. I don't believe that works. Plus, I'm just not interested in that.

If for you and your mindset, penguin relationships make sense, I would challenge you in asking what you need to do to change.

  • Are you attracting the kinds of people that you’d want to work with?
  • Have you identified the ideal relationship?
  • What does the ideal relationship mean for you to give back?
  • What do you need to contribute to that relationship?

One of the things I've found is that when people really adopt this, many times they have to fire clients and fire relationships they're involved in because those relationships are just not healthy. They don't see them as a lifetime commitment.

I know part of your business might be that you're not going to have lifetime relationships, but a lifetime mindset tends to attract more of the lifetime relationships. It all starts with mindset, look at your behaviors, and ask yourself, does the penguin relationship approach apply to you?



You can read some of my recent blog posts here:

Are You Being Or Doing Sales Manager?

Are Your Salespeople Getting Enough Information?

Are Things Stalled In Your Pipeline?

Are You Roleplaying With Sales Candidates?

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